Top rankings are the pillars of a successful online business. Today, competition is high in every industry. Google is also getting smarter with improving technologies and analytics. We have a number of clients who often ask us how to beat their competitors and rank higher on Google. This blog will help you discover how to get to the top.
Here are the steps that we are going to discuss in this blog:
Now, let’s dive straight in.
1. Get Your On-Page Game Right
On-page is the process of making your content (which includes main website content, images, graphics, meta tags, titles, headings, etc.) relevant to what the user is searching for on Google.
The process of on-page optimization starts with the right keyword selection. Look at the current top-ranking pages in your niche to understand the search intent. This would help you identify the best keywords for your website.
Once you have found the keywords, it’s time to optimize the content to match users’ search intent. Strategically place your keywords in meta titles, meta descriptions, content, H1 tags, and titles. Keep your URLs short and content relevant and simple. Users browse content on their mobile devices, so make sure your site design is responsive.
Check out the most important on-page SEO factors in detail in this link that will help you boost your Google rankings.
2. Improve Your Technical SEO
Do you know one-second delay in page loading decreases your conversion rate by 7%? Site speed can have a tremendous impact on your traffic, bounce rate, and conversions. However, technical SEO is not just about page speed.
First, get a technical SEO audit of your site performed by one of the top digital marketing services companies to identify the strengths and weaknesses.
A site’s technical SEO needs form a hierarchy – crawlability, indexability, accessibility, rankability, and clickability.
To improve all these factors, you must:
Review your sitemap, test and improve your page speed, design a logical site structure, get rid of duplicate pages, check site indexing using tools like WebSite Auditor, do internal linking, and optimize the content structure.
These are just a few steps to improve your site’s technical SEO. Here, we have discussed the basics of technical SEO and how it can increase your traffic by 10x.
3. Create Content That Users Love
Users love detailed, fresh content that solves their queries. Google loves unique content. Make sure you generate unique, detailed blog posts, articles, and other contents keeping the needs of users and Google in mind.
Content is undoubtedly the unpredictable king of the ranking world. It isn’t 2004. You cannot just create any content by stuffing keywords and expect it to rank at the top positions on Google. It is 2019. Google’s algorithms keep on changing every now and then, but one thing that it values the most is content.
Create content that resonates with the end users. Write quality content that Google would love to rank higher than your competitors. Still confused what content strategy to follow? These 5 content strategies will not only help you capture more visitors but you can also impress Google.
4. Build Strong Connections or Links
Backlinks or external links matter. Why? Because Google considers links as a reference for your website. The higher the quality links, the higher the rankings. SEO isn’t magic. You won’t get top rankings in an overnight.
Link building is a long-process and Google’s Core Algorithm is based on backlinks.
Proper link building isn’t easy. You need to focus on white hat link building practices. This is what differentiates a top digital marketing services company from an average SEO company. Top marketing firms, like Source Soft Solutions, follow Google’s link building guidelines to ensure your business grow. Here is what you can do to build quality backlinks, without considerable efforts and expenses:
Here are some Link Building Tools that you can use:
5. Hire Top Digital Marketing Company
To outperform your competitors, you need solid marketing strategies and a team of expert marketers who are specialized in this field. By hiring a top digital marketing services company, you can tap into the expertise and skills of certified professionals who are passionate about delivering your marketing goals. Here is how a digital marketing agency can help you beat your competitors on Google rankings:
Getting your site ranked at the top positions on Google involves optimizing your web pages, building quality backlinks, improving technical SEO, and create unique content. If you are new to digital marketing or looking for better results for your site, it is recommended to hire a top digital marketing services company. If you are interested in gaining all the advantages that come by hiring a digital marketing agency, then contact Source Soft Solutions today. Our SEO experts can help you improve your visibility on Google, increase traffic, and enhance online presence.
Google’s Top Ranking Factors – Your SEO Guide For 2019