Every business is striving to improve its ranking and visibility on the Search Engines. The fact of the matter is that to rule Google’s Search Engine Result Pages (SERPs) is not an overnight game and need patience and time to reach to the top. There are more than 200 ranking signals that are being used by Google to rank websites. Every now and then Google refines its search algorithm by introducing new ranking factors.
To optimize your website for all those 200 ranking signals is a daunting task. Therefore, you need a proven strategy to dominate Google’s SERPs in the year 2019. So, without wasting any further time, here is the list of the most vital factors for you to keep in mind as you work to improve rankings and visibility on Google in 2019.
Build A Solid Brand – Building a brand is a powerful thing. Why? Because Google prefers brands over small companies. Small brands need to get twice the number of backlinks that big brands have in order to get showcased on the search engines. So, what you need to do to build your brand? Provide amazing content and quality backlinks. If your website provides the top piece of content and you get maximum Click Through Rate (CTR), your site will automatically start to appear in the top search pages of Google.
Google always gives more preference to quality over quantity. But this does not mean the total number of backlinks is no more a powerful signal – they are. Your website is likely to rank better if you get links from various domains instead of a single domain. Use SEO tools to find the total number of backlinks, and work on to improve them.
You may also read: Google’s Top Ranking Factors – Your SEO Guide For 2019
Use Keywords Wisely – In the year 2019, keywords will reign the SEO as it has always been. Use Google Keyword Planner to find the most relevant keywords (most-searched terms related to your services/products) for your niche. Include keywords in the title tag as Google uses it to decide if your page is relevant to a given query. Place your keywords at the beginning of the title and Meta description. And also, the targeted keywords should form part of the complete content as well as H1, H2 and H3 tags.
At the same time, make sure you are not simply stuffing them in the content because you might get penalized for the same act. You can also derive more results by using “long-tail” combination of keywords. In a recent survey, it has been found that the majority of Google searches have 5+ words, followed by 4+ words and 3+ words. The page should justify the keywords in the titles, headings, and the overall content. Related keywords should be used as required and in an optimized format to enhance readability for users.
You may also read: SEO Rankings Don’t Happen Overnight, It’s A Long-Term Process
Be Different, Offer Something Unique – Your brand is different from your competitors both in value proposition as well as the products and services offered. Copying what your competitors are doing can be a detrimental mistake. From the SEO standpoint, providing unique content is the key to your online success.
At the same time, you can add more value to the products and services you are offering. Bundle the similar products and then offer a discounted price to make it more attractive. Create an effective SEO strategy. Turn your website into a go-to place where users can find useful information and instructions. Post relevant social media feeds to engage customers and entertain them. Create the go-to place to engage with other like-minded buyers. Chat with your customers in real time, so that the shoppers can get answers to their questions in a more personalized way. The more people talk about your brand, the better. This can be achieved by being unique.
Do you want to rule Google’s SERPs in 2019? Then, you are at the right juncture. Source Soft Solutions is the best-rated professional SEO company that helps you get more qualified traffic, build brand awareness, get top ranks on search engines and increase your bottom line. We have years of experience in helping businesses like yours to gain the highest visibility on the web and better rankings on the search engines. Let’s have a talk at +1 (609) 945-4955 or reach us at email@example.com.
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