Would you like to get your website to the top of Google search results? Do you want more visibility for your online business? Are you looking to enhance traffic to your site? If you answered 'yes' to any of the above questions, this blog post is for you!
Google is really smart. You cannot trick it to rank your website on the top of the search engine result pages. You will have to hire dedicated SEO experts to optimize your site and rank well.
Optimizing a site needs time and efforts to meet the searcher’s intent and get better visibility online. How to optimize a site? It’s through on-page SEO. But what is it? Let’s get to the basics first.
What is On-Page SEO?
On-page search engine optimization (SEO) is the practice of optimizing your web pages in order to improve their search visibility. As Google becomes more sophisticated with each passing year, you have to be at the top of your on-page game. There are many on-page SEO factors that are essential for optimizing your website, but the five factors that we have mentioned here are enough to make Google happy. If the search engine bots are happy with your website, be ready to get higher ranks, more traffic, and more clicks.
Here’s a short URL: www.xyz.com/on-page-seo-factors/
And here’s a long one: www.xyz.com/on-page-seo-factors-that-will-boost-your-rankings/
According to ranking experts, Google prefers websites with shorter and less complex URLs. They are easier to parse by Google bots. A recent study found that URLs with 17 characters or less rank well in search engines. We must highlight here that URL length is not a ranking factor, but its complexity and structure can affect your ranking. So what you need to do?
Nobody wants to read long content. Right? No, you are wrong! A study conducted by serpIQ involving 20,000 keywords found that the average content length of top 10 results in Google was more than 2,000 words. Surprised? We are not.
Earn more backlinks
It is evident that Google, and of course, other search engines love long-form content. This type of content earns more backlinks. More backlinks mean higher ranking.
Set a goal of 2500 words or more
Currently, if you are creating blog posts of 500 words or less, you are not even touching any mark. Set a goal of creating at least two blog posts of 2,500 words or more every month. Use your targeted keywords and the most relevant search terms related to your content topic. Keep the keyword density around 1.5% percent and add LSI keywords.
First, optimize your website content. Then focus on creating quality blogs for your site. Don’t just write anything to reach the content length target. Research well before writing. Share relevant sources, images, and links where necessary.
Social media likes long-form content
Social media loves long-form content too. Social platforms are the most effective medium to get the attention of your audience and increase engagement. A study conducted by our digital marketing expert revealed that content with 1000-words got fewer tweets and likes, while long-form content with 2500-word+ got more tweets, likes, and comments.
You will realize the importance of 2 seconds when you will get to know that your users get annoyed if your site takes more than 2 seconds to load. Not just users, slow site or page speed can deter Google bot from your site.
There are two parts in page speed optimization: overall site speed (which includes DNS, hosting server and SSL) and page speed (which includes images or videos, scripts, plugins, and text). Our personal favorite way of analyzing website and page speed is using Google’s PageSpeed Insights.
How to improve site speed?
There are so many factors that can slow down your site speed. Not just site, but optimize each page to improve speed. Check each web page URL in a speed test tool to see where you need to work.
Website speed optimization is an important part of on-page SEO and tends to be very technical. You need to hire a dedicated SEO expert to improve your page speed because it requires more technical knowledge.
If you want to score a perfect 100% in Google’s PageSpeed Insights, our SEO experts can help you!
We now have a mobile-first world. And, Google does not want to disappoint its mobile users. Over 50% of searchers are using their mobile to search for products and services. So it becomes vital to optimize your website for mobile users.
Use Google’s mobile-friendly test tool to understand how search engine bots are viewing your page. And, this is what you get if your website is optimized for mobile devices.
If your site isn’t mobile-friendly, you will get to know the elements that need to be adjusted.
How to make your website mobile-friendly?
Once you are done with testing mobile-friendliness, it’s time to get back to the real work.
Meta tags are the most vital part of on-page SEO. If you optimize them well, it is guaranteed to increase your rankings and traffic. Meta tags offer information about your web page to the users. So use custom meta tags to explain what your page is all about.
Search engines use meta tags to display the most relevant results when a user searches for a keyword/phrase. They do not appear on the page content. They are placed in the <head> section of HTML and need to be coded in the CMS.
Meta tags are followed by a short meta description. This is not a ranking factor but Google uses it to determine what the page topic is.
There should be a meta description for every page of your site. A well-written meta description gets more clicks. So don’t just write it. Write it well. Do not stuff it with keywords. It will be a bad user experience.
A title tag is an HTML element that tells users about the title of a web page. Google checks your title tag and matches with the rest of the content when displaying results for a search query. So it is your chance to stand out from your competitors and get higher ranks on the SERPs.
Our Final Thoughts
Once your website is audited and optimized for the aforementioned on-page SEO ranking factors, you can move ahead with the off-page activities like directory submissions, social bookmarking, search engine submission, link building, blogging, and social media marketing. If you want to build a strong foundation for your site, then hire a dedicated SEO expert who can help you with content creation, mobile-friendliness, URL optimization, page speed optimization, meta tags & descriptions as well as for other ranking factors that Google takes into consideration.
Have any on-page SEO queries? Contact our SEO expert!