The digital landscape is undergoing change at a rapid pace. Nowadays, users tend to do more of browsing through their mobiles instead of desktops. As per the latest statistics, more than 5 billion searches are made on Google every day. And, Google holds over 92% of the search engine market share.
Based on the changes in user behavior, the search engine every now and then alters its algorithms. Have you ever thought what exactly do the Google algorithms take into consideration when crawling pages on the Internet?
No one is aware of the same because Google has never officially listed all the factors it takes into account for ranking websites on the first page of Google. But, as stated by Google, it takes into account 200 ranking signals when determining organic search page rankings.
Domain related factors, on page factors, off page factors, site level factors, and numerous technical SEO factors contribute to where your website will rank on Google’s search engine results pages (SERPs) for the various industry specific keywords. Source Soft Solutions is the leading digital marketing services company that adopts a 360° approach for SEO, SMO, content and paid marketing to take your business a notch higher in the online marketplace.
Below are enlisted the Google’s top ranking SEO factors that can help your website secure a good rank in search engines.
HTTPS – 65% of secure websites rank in the top three positions of SERPs for high search volume keywords. HTTPS builds trust amongst the visitors and Google also crawls those websites which are safe for the end users. Switching to HTTPS can greatly improve your ranking factor in this New Year. Also, when you shift to HTTPS, your site load speed also increases.
CONTENT LENGTH – Google gives preference to those pages that have long content. Pages with engaging, informative content along with targeted keywords have high chances of getting into the top ranking. Long content means it should satisfy the needs of the user, answer their questions and provide the solution to their problems. Have a look over what your competitors are doing and then develop a content strategy accordingly.
BACKLINK – Backlinking has always played a significant role in the ranking of the websites. For this year, it is advised to be more selective while building backlinks for your website. This year, your ranking will not just be determined by the relevance and authority of a domain but also by the quality and number of links. Obtain links from websites that have been hosted on different servers as you will get more referring IPs.
PAGE SPEED – Page speed refers to how fast your web page will load when the user will click on it from the search engine results. The faster the website, the higher it can rank on the search engine. According to Google, websites are required to fully load in as little as 2 seconds. Therefore, make sure that your website does not have any heavy or complex media for it can reduce the page speed and can make the website longer to load.
ACCELERATED MOBILE PAGES (AMP) – Since the launch in October 2015, AMP has been embraced by over 31M domains to boost their business growth. Today’s marketers aim to provide the hassle-free experience to the mobile users. AMP forms a major part of your SEO strategy in 2019 because mobile-friendliness is going to be one of the big factors in ranking.
TOPIC AUTHORITY – Topics are the bread and butter of Google Rankings. They help lay the foundation of the page authority that you need to rank high in the long run. In literal terms, the more content you publish on a particular topic, the higher each piece of that content will rank in SERPs.
CLICK THROUGH RATE (CTR) – CTR is a strong ranking channel because it indicates how relevant is your website when a particular query is made on Google. It informs Google about how satisfied was the user with the search results. Therefore, it is essential for your website to have a good CTR, as it is one of the most important ranking factors in 2019. At the same, it also makes Google’s new algorithms aware of your online presence.
Google is for the people and by the people. Everything has become user content these days. We, as a digital marketing services company, help create tailor-made SEO strategy that benefits your website in terms of traffic and rankings. Our compelling SEO strategy will help you attract more visitors, convert them into consumers, create brand awareness, and build trust among the users.