A 5-Step Guide to eCommerce SEO

It is estimated that Amazon will account for more than 50% of the eCommerce sales by 2021. And the latest data reveal that 71% of people use search engines to discover or learn about new products. So the best to win over online retail giants like Amazon, Walmart, and Target, you have to be good at SEO. This 5-step guide will help your eCommerce store to get discovered by buyers and increase traffic and sales.

Here are the topics that we’ll be covering in this 5-step eCommerce SEO guide:

  • Keyword research to find the right keywords customers your customers are searching.
  • Competitor analysis to understand what you need to do to win over them.
  • On-Page SEO through keyword and content optimization.
  • Technical SEO to make your website search engine-friendly.

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Link building to build brand and domain authority..

  1. Keyword Research

Every time someone does a search on Google, it displays relevant results from thousands of possible pages. Users generally click on the first three results. So it is important not to just rank on the first page of Google but at the number #1 spot. You must know how to rule SERPs if you want to achieve your goals.

It is critical to first understand your customers and brand before doing keyword research. Keywords are small phrases that describe the content of a web page. Hire the best eCommerce SEO consultation services to determine the best keywords and work around them to bring traffic and sales. Your SEO company will help you search for appropriate keywords for your store based on relevancy and search volume. They use various types of tools to find search volume for a keyword.

Keyword Research

Choose long-tail keywords. They are unique phrases (with more than 3 words) that searchers often use to find things online. These keywords have exact search match and are likely to convert.

Create a list of important products and category pages. Select 3-5 main keywords for each product and category based on high search volume. Include some brand name keywords and keywords that have low or medium competition. Use all these keywords to build your brand authority through SEO, content marketing and social media marketing.

  2. Competitor Analysis

Doing an SEO competitor analysis can help you understand what works and what don’t in your industry. What are the strengths and weaknesses of your competitors? It is essential to determine how difficult it is to outperform your competitors and how to prioritize SEO works to gain better results, faster.

Once you have completed your keyword research and finalized the keywords you want to work on, you can use them to find who are your competitors. For competitive analysis, an eCommerce marketing company uses Ahref tool to see who are competing with your brand across various categories.

Ahref Site Explorer > enter your domain > Organic search > Competing domains

Competitor Analysis

With Batch Analysis tool of Ahref, you will get to know your competitors’ domain rating, the number of referring domains, organic search traffic, and the number of keyword rankings at the top pages.

Now analyze the on-page SEO tactics used by your competitors. This will provide you with goldmine information that is essential for your search engine optimization efforts. Pay special attention to the meta titles and description used for products. Analyze their blog content and how they used keywords for promoting products and engaging customers.

With the Ahref tool, you can even dig out the backlinks of your competitors. Use those links in your link building strategy to build your brand authority.

  3. On-Page SEO

For eCommerce stores, there are four on-page factors – meta titles, product descriptions, URLs, and schema markup. Let’s look into each of these factors to understand them better.

Some eCommerce stores follow a templated approach to write meta titles but they are not enticing. We understand there are tens and sometimes hundreds of pages and writing meta title for each of them is a difficult task.

As the best eCommerce marketing agency, Source Soft suggests, create a unique template for each product category and subcategory. Include your priority keyword in the meta title and try to add long-tail keywords in some products. Don’t forget to mention your unique selling points like Free Shipping, Free Return, etc. Add creative and action words to increase click through rate.

The URLs of any product page should be as clear as possible. We suggest the format to be:

Include your primary keyword and use only hyphens to separate names. The hierarchy should be clear as suggested above.

You need to add unique descriptions to each product page. Google uses the product description to understand what the page is all about. Again, use the primary keyword in your descriptions. Keep the descriptions readable and short. Tell the readers the important things about the products which compel them to buy it.

On-Page SEO

Product pages with schema markup increase CTR by 30%.You can markup multiple products on a single page or mark up one product on one page. It is a technical thing and you would need the help of a professional company specializing in the best eCommerce SEO consultation services. They can provide you with codes and add them to your product pages.

  4. Technical SEO

Technical SEO plays an important role in driving traffic to your site and converting them into customers. If done right, technical SEO can boost your store traffic by 10x. Here are the things eCommerce site owners need to do:

  • Submit your URL to Google and sitemap using search console.
  • Take mobile-friendly test using Page Speed Insights tool and address the suggestions offered by the tool.
  • Include your primary keywords in title tags, meta tags, content, H1 and alt attribute.
  • 1 in 4 visitors will abandon a website if they take more than 2 seconds to load. Test your page speed and optimize it to make your site to load within 2 seconds.
  • Compress all product images to save server space and increase page speed.
  • With the help of your eCommerce marketing agency, f minify your overall website code written in JavaScript, HTML, or CSS.

Technical SEO  5. Link Building

It is one of the challenging aspects of eCommerce SEO. But if you develop the right content marketing strategies and outreach techniques, then you can build quality links. Here are some of the effective link building tactics for eCommerce sites:

  • Add instructional videos to product pages. Promote how to use / how to wear video guides on YouTube to increase your reach.
  • Promote products that are popular in a particular season. This appeals to a mass audience and catches their attention.
  • You can tie up with influencers in your industry and support your content marketing and link building strategies.
  • Start blogging to build an internal link building strategy.

[Follow these 21 tips shared by experts to boost your eCommerce SEO strategy.]


This 5-step guide to eCommerce SEO will help your brand in many ways, but the bottom line is it will increase sales. When you hire a company offering the best eCommerce SEO consultation services, you can fine-tune these processes based on your niche and objectives. But remember, SEO isn’t a one time work, it requires a lot of time and efforts. When done in the right way, it can boost your traffic, clicks, conversions, and sales.

You may like to read:

The Complete Guide To Mastering Ecommerce Search Engine Optimization

5 Secrets That Make SEO 10x More Effective

Step-By-Step Guide + Cost For Building an eCommerce Store on Magento

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