When searching for a new product, 85 percent of people use Google to find product information before making a purchase. What does this suggest? Your eCommerce store and product pages should come in the top results when customers look for products like yours.
For that you need to optimize your online store. This complete guide for Search Engine Optimization (SEO) will help you improve your search engine rankings and maximize the overall sales.
Being the best eCommerce marketing agency, Source Soft Solutions helps eCommerce website owners to gain higher rankings with our professional eCommerce SEO services. Below we have shared a complete guide that our team of experts follow to help you make the most out of your eCommerce website.
Strategy # 1 – META DESCRIPTION FOR THE PRODUCT PAGES – The product page features general information, product details, shipping and return policies and terms of service. It is essential to add meta description in the product pages to get direct ranking benefit. While writing a meta description for the product pages, remember these things: 1) Write in active voice, 2) Contain the focus keywords(s), 3) Show specifications, 4) Write in a unique way that drives clicks.
Strategy # 2 – LISTING ALL PRODUCT CATEGORIES – Product information pages and product category pages are the two key pages that are involved in eCommerce SEO and are highly beneficial for both search engines and shoppers. It is vital to optimize both the pages as it plays a major role in helping your products get traffic and ultimately convert the traffic into customers. For listing all product categories, make sure the structure has been created for all products along with sub-categories to narrow down the choices of the visitors as per their interest.
You may also read: Step-By-Step Guide + Cost For Building An Ecommerce Store On Magento.
Strategy # 3 – OPTIMIZE CONTENT FOR EACH PAGE & PRODUCTS – Every page or product needs content, even if the visitors do not read it. Always remember there lies a huge difference between what visitors want and what they need. No doubt, they want to buy products, but at the same time, they need content to determine if it’s worth their investment. Content informs the visitors about the features and the reasons as to why he/she should buy it. Product category content fulfills the same purpose as it provides the visitors with valuable information about the products in that category.
Strategy # 4 – THE PERFECT BLEND OF PRODUCT NAME AND KEYWORDS – Another key component that plays a significant role when it comes eCommerce SEO is to ensure that the product names are in accordance to the key phrases customers search in the Google or other search engines. Also, for instance, if a person is looking for “iPhone X,” make sure he/she specifically lands to the page dealing with the iPhone X and not a page where all iPhones are listed. If you want your visitors to stay for long and ultimately buy the product by doing the minimal task once they land on the page – use keywords wisely in product titles.
Strategy # 5 – E COMMERCE SITE STRUCTURE – How the pages on the site are organized significantly affects the search engine rankings along with the User Experience. You don’t have to reorganize and rearrange your site structure every time you add a new product category. To improve the structure of your eCommerce website, define the categories and sub-categories properly. Make sure the filters on all the pages are worth indexing. “Indexing” is another name for the database used by search engines. In other words, Google has discovered your page.
Strategy # 6 – FIX THE ISSUE OF DUPLICATE CONTENT, ORPHANED PAGES & CANONICAL ERRORS – Three common issues in eCommerce sites is content duplication, orphaned pages and canonical errors. The content duplication scenarios happen when multiple categories target the same type of product. To solve this issue, make your preferred link structure standardized, and use proper canonical tags, write unique product descriptions, and set a preferred domain for search engines. Also, you can use the No Index, No Follow meta tag to tell search engines not to index the content. The best and most effective way to resolve the canonical issue is with a permanent 301 redirect.
Our eCommerce SEO services are sure to give your website a boost in authority and a fresh flow of traffic and sales. Being the best eCommerce marketing agency, we adopt a custom, data-driven approach to SEO for eCommerce businesses.