How to Optimize Your Magento eCommerce Website

Magento Commerce is a popular choice among eCommerce business owners because it is easy to use, flexible, scalable, cost-effective and provides more than 50 payment gateways. Magento offers a number of tools including order management, cloud service, checkout, business intelligence, etc. to help your business bring more customers and increase conversions. As a leading Magento website development company, we will tell you how to optimize your Magento store to improve UX, ranks, traffic, and sales.

How to Optimize Your Magento eCommerce Website

Magento eCommerce Website Optimization Guide

No doubt Magento is considered the best-of-breed commerce solution for B2C and B2B businesses. It is a customizable platform and grows with your business. A survey has found that 30% of customers go to the search box directly when they know what they want to buy. Just like the search box, there are many important elements on your Magento site that can be optimized for better results each time. Here is your Magento commerce website optimization guide:

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1. Update Magento Version

If you are using Magento 1 or older versions of Magento 2, then upgrade your website immediately. The latest version of Magento 2 is Magento 2.3.2, which was released in June 2019. The newest version of Magento contains security enhancements, bug fixes, performance upgrades, and new features. With Magento 2 version, you can provide 51% faster checkout time, will get 39% more orders per hour, and can deliver faster response times for catalog browsing.

Upgrading your eCommerce website requires professional help. You can count on us for anything related to Magento. Being a leading Magento website development company, we know what it takes to upgrade a Magento application and avoid possible errors.

There are several prerequisites for the Magento upgrade. You need to set up cron, ulimit and define DATA_CONVERTER_BATCH_SIZE. After this, you can follow these steps to upgrade to Magento 2.

  • Log in to your Magento admin panel
  • Click Navigate System > Tools > Web Setup Wizard > System Configuration
  • Click Save Config > System Upgrade > click Yes
  • Select versions to upgrade

2. Cache Management

Managing the cache of your store can improve its speed and performance drastically. The cache contains loaded data, images, HTML, translation, configuration, file formats, and more which enables users to access the storefront faster. Caching reduces load time on the server and improves response time. If you do not enable cache, it will make each page to run tons of codes and retrieve data every time a user clicks on a product page.

You can enable cache for different categories in your store through the following steps.

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In your Magento admin panel, go to System > click Tools > then click Cache Management

Check the boxes on which you want to enable cache.

On the top left corner, select Enable/Disable and click the Submit button.

Get in touch with our Magento experts to learn more about full-page caching, cache cleaning, varnish cache, and Memcached and how they will benefit your online store.

3. Use a Content Delivery Network (CDN)

Why do you need a CDN? A content delivery network is a network of servers that are present in different locations across the world. Setting up a CDN physically near the end-users, the content does not need to travel farther. This means a CDN speeds up your content delivery, provides better user experience, and prevents site crash when traffic surges. How can you configure a CDN on your Magento store? Check out the following steps:

  • Log in to your Magento admin panel
  • Click System > Configuration
  • On the left side,  select Web under General category
  • Set the Current Configuration Scope
  • Expand the Unsecure section and change the value of the Base Media URL and Base JavaScript URL
  • Expand the Secure section and change the value of the Base Media URL and the Base JavaScript URL
  • Click the Save Config button

4. Optimize Product Images

Images take up 21% of the overall weight of a web page. Optimizing an image helps to decrease the file size without affecting its quality. Large images take more loading time and affect the end-user experience. Image optimization also helps to rank your website at the top of organic search results. Here are the best practices for optimizing your website’s images:

  • Save them in the correct format. Use JPEG for smaller files, PNG for transparent image files, and GIF for animated images. Product images should be saved in JPEG format while the logo in PNG format.
  • Two types of compressions that you can use are lossy and lossless. Lossy removes some data and reduce image size. Use Adobe Photoshop and Affinity Photo tools to do lossy compression. Lossless compresses the data, so it needs your images to be uncompressed before rendering.
  • There are Magento image optimizing extensions that compress and optimize images easily.

5. Magento Optimized Hosting

Magento site speed matters a lot when you are catering to buyers or consumers. A customer will leave your page if it takes more than 2 seconds to load. Slow site speed may be because of the wrong choice of server and hosting provider.

If your online store has a large amount of inventory and gets good traffic, then you need a dedicated server and hosting provider. Dedicated hosting ensures optimal performance. It can handle any number of products and traffic surges. However, there are a few factors that you must before choosing a hosting provider for your Magento store:

  • A quality hosting provider can be determined by three ‘S’ factors: Speed, Security, and Support.
  • Top hosting providers for Magento are SiteGround, Bluehost, A2 hosting, Inmotion, HostGator, GoDaddy, hub, and iPage.
  • Your hosting provider should give the highest priority to security. It should be PCI-compliant, keeps backup of files and security patches up to date.
  • If you have simple and fewer products that can be rendered easily, then you can go with shared hosting. For complicated products that are in large numbers, VPC and a dedicated server would be the right option.

Conclusion

Speeding up the performance of a Magento website is not an easy task. That’s why we will offer you customization support to help you significantly improve its speed, performance, and user experience  so that you don’t lose sales and experience a high cart abandonment rate.

Source Soft Solutions is a full-service Magento website development company. From designing, developing, optimization, migration to maintenance, we help you with all your needs related to Magento commerce. With our flexible Magento website development services, you will see reduced development costs and faster time to market delivery. Contact us today to discuss your project requirements.

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