Magento Commerce is a popular choice among eCommerce business owners because it is easy to use, flexible, scalable, cost-effective and provides more than 50 payment gateways. Magento offers a number of tools including order management, cloud service, checkout, business intelligence, etc. to help your business bring more customers and increase conversions. As a leading Magento website development company, we will tell you how to optimize your Magento store to improve UX, ranks, traffic, and sales.
Magento eCommerce Website Optimization Guide
No doubt Magento is considered the best-of-breed commerce solution for B2C and B2B businesses. It is a customizable platform and grows with your business. A survey has found that 30% of customers go to the search box directly when they know what they want to buy. Just like the search box, there are many important elements on your Magento site that can be optimized for better results each time. Here is your Magento commerce website optimization guide:
1. Update Magento Version
If you are using Magento 1 or older versions of Magento 2, then upgrade your website immediately. The latest version of Magento 2 is Magento 2.3.2, which was released in June 2019. The newest version of Magento contains security enhancements, bug fixes, performance upgrades, and new features. With Magento 2 version, you can provide 51% faster checkout time, will get 39% more orders per hour, and can deliver faster response times for catalog browsing.
Upgrading your eCommerce website requires professional help. You can count on us for anything related to Magento. Being a leading Magento website development company, we know what it takes to upgrade a Magento application and avoid possible errors.
There are several prerequisites for the Magento upgrade. You need to set up cron, ulimit and define DATA_CONVERTER_BATCH_SIZE. After this, you can follow these steps to upgrade to Magento 2.
2. Cache Management
Managing the cache of your store can improve its speed and performance drastically. The cache contains loaded data, images, HTML, translation, configuration, file formats, and more which enables users to access the storefront faster. Caching reduces load time on the server and improves response time. If you do not enable cache, it will make each page to run tons of codes and retrieve data every time a user clicks on a product page.
You can enable cache for different categories in your store through the following steps.
In your Magento admin panel, go to System > click Tools > then click Cache Management
Check the boxes on which you want to enable cache.
On the top left corner, select Enable/Disable and click the Submit button.
Get in touch with our Magento experts to learn more about full-page caching, cache cleaning, varnish cache, and Memcached and how they will benefit your online store.
3. Use a Content Delivery Network (CDN)
Why do you need a CDN? A content delivery network is a network of servers that are present in different locations across the world. Setting up a CDN physically near the end-users, the content does not need to travel farther. This means a CDN speeds up your content delivery, provides better user experience, and prevents site crash when traffic surges. How can you configure a CDN on your Magento store? Check out the following steps:
4. Optimize Product Images
Images take up 21% of the overall weight of a web page. Optimizing an image helps to decrease the file size without affecting its quality. Large images take more loading time and affect the end-user experience. Image optimization also helps to rank your website at the top of organic search results. Here are the best practices for optimizing your website’s images:
5. Magento Optimized Hosting
Magento site speed matters a lot when you are catering to buyers or consumers. A customer will leave your page if it takes more than 2 seconds to load. Slow site speed may be because of the wrong choice of server and hosting provider.
If your online store has a large amount of inventory and gets good traffic, then you need a dedicated server and hosting provider. Dedicated hosting ensures optimal performance. It can handle any number of products and traffic surges. However, there are a few factors that you must before choosing a hosting provider for your Magento store:
Speeding up the performance of a Magento website is not an easy task. That’s why we will offer you customization support to help you significantly improve its speed, performance, and user experience so that you don’t lose sales and experience a high cart abandonment rate.
Source Soft Solutions is a full-service Magento website development company. From designing, developing, optimization, migration to maintenance, we help you with all your needs related to Magento commerce. With our flexible Magento website development services, you will see reduced development costs and faster time to market delivery. Contact us today to discuss your project requirements.
Important Factors That Impact Your Mobile App’s UX and UI
Short Overview: Actionable Impact of SEO Audit on Your Website
The Out of the Box Advantages of Laravel Open-Source Framework
5 Best Practices for Your Google PPC Campaign in 2020
Year 2020: Beat Your Competitors with the Best Marketing Strategies