How Amazon is Leading the Way in eCommerce Segment

To be successful online, brands need to focus on how to accommodate their users on the basis of their unique needs and interests. In recent years, the eCommerce industry has experienced exponential changes. The growth of the eCommerce sector has been immense in the last few year, and more brands are making their way online to sell their products and services to their targeted audience.

One such eCommerce giant is Amazon – the world’s largest online retailer and a prominent cloud services provider.

When founded in 1994, Amazon was originally a bookseller but since then it has expanded to sell a wide variety of consumer goods and digital media as well as its own electronic devices, such as the Kindle eBook reader, Kindle Fire tablet and Fire TV, a streaming media adapter.

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The tech giant is the largest Internet retailer in the world as measured by revenue and market capitalization, and second largest after Alibaba Group in terms of total sales.

Amazon has gone on to dominate eCommerce innovation, causing the decrease of many brick-and-mortar chains. Whether you use Amazon or not, it’s undeniable that it has had an enormous impact on all of us, and the future of retail.

Why Amazon Takes The Lead As One Of The Best eCommerce Site

Particularly for eCommerce brands, where customers buy the products online, the user-experience offered through website design is of utmost importance.

A poor online experience could result in a decrease in sales and even the slightest inconveniences could result in a customer dissatisfaction.

One of the basic requirements for online selling is an eCommerce site that is user-friendly. Various features that make Amazon one of the best eCommerce site designs across the world are:

  • Simple User Interface (UI) – Simple and uncluttered user interface is essential for a good customer experience. Information must be readily available to the user.

This means that the icons and buttons must be self-explanatory, error messages must convey the issue and general usability should be easy. Amazon has all these features and more that make it a great shopping website for its customers.

  • Responsive & Mobile-Friendly – A good design is what makes the website responsive. In the present scenario, customers browse websites through mobile devices, so it is very much necessary that your website should be mobile-friendly.

The official website of Amazon has a highly responsive design, thus making it easier and convenient for the customers to access it through any device, smartphone or tablet.

  • Page Loading – When a page takes a lot of time to load, this can result in the loss of customers, and ultimately decline in sales. Therefore, website performance is a major aspect of a good design. Regardless of the speed of the Internet, the website should upload in 3 seconds or less.

Browser compatibility is another aspect of a good design wherein the website should be able to work on every browser whether it is old or new.

  • Easy Checkout Process – When a customer faces any issue with the check out process, he/she may lose trust in your brand. This is why it is important to make the checkout process hassle-free.

This is what Amazon offers – a hassle-free checkout experience to its users. Your eCommerce store must provide different methods for checking out, such as through cards, net banking, wallets and cash on delivery.

  • Product Discoverability – There are two ways by which a customer can find a product. One is by searching directly through the search bar and the other is through the navigational bars. In both of these cases, product discoverability is extremely easy.

Amazon always makes sure that your selected product doesn’t get lost among other products. Sometimes, recommendations also prove to be highly beneficial.

To reap the benefits and end results just like Amazon, it is very much vital to keep these features in mind and design your own eCommerce website.

How You Can Make Your eCommerce Business Beat Amazon

Before you optimize your online store, make sure you choose the best eCommerce platform for your business based on your budget, your objectives and customer needs.

Once your eCommerce website is ready, incorporate these things to take it new heights:

  • Sell Exactly What The Customer Is Looking For – If someone visits your site to buy a specific product, make sure that all the products are properly listed and are in stock. For this make your site discoverable first.

If you think the majority of your traffic comes from search, then your first priority should be a good SEO strategy. Amazon follows both paid search and organic search marketing, so you must follow both of these digital marketing strategies to get to the top of search engine result pages (SERPs).

  • Best and The Cheap Price Is Always The Winner – Regardless of the proximity and flexibility provided by the retail stores, people today prefer to buy and order online. This is because cheaper deal is hard to find anywhere else than on the eCommerce websites.

If all customer service related differentiators are equal, it will be the best price that wins out. Always keep your price the lowest and the best but do not compromise with the quality.

  • Don’t Be A Giant Evil Corporation – If your business operates on an ethical code, then no doubt you can certainly attract customers on the basis of their requirements or the products they’re looking for.

Whatever thing sets you apart from the flock of retailers, mention it clearly such as goods made by non-exploited workers, the above-average wages you pay, the carbon footprint you rebalance, the charity work you do and so on and so forth.

  • Always Go With Big Images – The images should be big enough so that the user can have a good look at them. But make sure that these images are placed in such a way that they do not create strain on their eyes.

Also, make sure that there is a hover zoom option available for customers, allowing them to have a closer inspection on the product. You can certainly differentiate by making your product look as big, bold and brassy as possible.

  • Be Great At Social Customer Service – Be good at this! Social media is a great way to reach out to your customers, build long-lasting relationship and publicly prove that you have the excellent customer service.

As long as you reply in a personal, fast and most of all friendly manner, people feel that the customer service is enormous. Replies are often robotic and take the customer to a different channel from the one they began communicating on. Regularly do some social media activities to reach more customers, improve brand loyalty and promote your company in a positive way.

  • Run A Blog – A separate blog section gives your audience a reason to come back as well as improves your website’s traffic and ranking, thereby helping you build a powerful brand in this highly competitive online space.

Amazon, despite being an eCommerce giant, has a blogging site for its customers, just to increase the chances of engagement and enhance its credibility. Your eCommerce store too can add a blog section to drive more traffic, increase engagement and convert more customers.

  • Have A Keen Eye For Quality Copy – We cannot expect Amazon to write bespoke press releases and blurbs for 200 million products it sells. But if your eCommerce platform does not deal with 200 million products, you can certainly afford to take more time and effort with some entertaining copy.

The benefits of creating quality copy are huge and widely varied. It makes your brand trustworthy and fosters a deeper sense of loyalty.

The future of eCommerce is too vast. If the brands adopt innovative tactics, offer a phenomenal and relevant user experience, then more customers will come and stay tuned to your website for their requirements for a longer span.

Every eCommerce store has a different set of target audience. Therefore, it is vital for you to understand who are your target audience, what they want and how to develop your eCommerce store to meet their unique needs.

For eCommerce website development services, online store deployment and maintenance services, you need to hire a reliable eCommerce development company. At Source Soft Solutions, our highly skilled developers can help you develop the most powerful, robust, dynamic and the best eCommerce website for your business. We offer highly flexible services that are tailor-made to meet your exact business specifications.


To know how Source Soft can help your business grow!

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