3 Things to Consider for Developing an Effective SEO Strategy

Search Engine Optimization (SEO) is a complex topic. Believe it or not but there are two hundred ranking signals that Google takes into consideration for providing relevant results to the searchers. In this blog, we have simplified SEO strategy for you so that you can get it done the right way with the help of your professional SEO Company.

Google and all other major search engines like Bing, Baidu, and Yahoo constantly keep on changing their ranking algorithms. That’s why achieving that top spot becomes more or less difficult for businesses that don’t have a strong SEO strategy. In SEO there is no one-size-fits-all. According to the world’s top agencies offering the best SEO services, you have to create your own unique strategy that works best for your business and increase your website’s visibility and bring more traffic. Below are the three things to consider for developing an effective SEO strategy.

1. What’s Your Goal

SEO should be done the smarter way not harder. At Source Soft Solutions, we often get inquiries from businesses that they want to rank #1 on Google’s search results within a month. This isn’t a realistic goal. If you go by the definition of SMART – Specific, Measurable, Achievable, Realistic and Timeline – you will understand what your business needs to achieve its marketing objectives.

Do you want to increase traffic? Is your goal to increase the number of leads? Are you looking to rank on the first page of Google for all your chosen keywords? You have to be specific about your SEO goals. Having a clear idea about what you want from your SEO agency can help you get satisfactory results at the end. There are many factors in SEO that are Measurable and they help you understand if you are going in the right direction as far as your SEO goals are concerned.

  • Organic ranking for main keywords
  • Organic ranking for secondary keywords
  • Total backlinks and domain authority
  • Increase in relevant, organic traffic
  • Increase in page views and visits
  • Increase in organic impressions
  • Increase in page clicks
  • Trust and citation flow

Aggressive goals are good but not in the SEO industry. Your goals must be attainable and realistic. SEO is a long-term marketing tactic. You have to invest in it for 12 months to see some results. Your ROI during this period may be low but benefits will be long-term. SEO is a continuous process. If you think a 12-month investment can work for 100 years, then you really need to read this blog on how to set SMART SEO goals.

How “SMART” Are Your Search Engine Optimization Goals

2. What Your Customers Want

Doing customer research is the second step in developing your SEO strategy. Having a clear understanding of your targeted audience helps you identify the phrases people use to search for products/services just like yours, create valuable content, promote your brand on social media promotion, and know how to engage them.

Relax, you will not know your customers overnight. For that, you need to build a searcher persona. You must know:

  1. What searchers are looking for in your products or services?
  2. What problems they have and how you can solve them?
  3. What are their purchasing behaviors?
  4. What are their different buying stages?
  5. How they buy products or services?                                                                                                                                                                                  

Listen to your target audience on social media. Find out the type of content they are most engaging with on social media, blogs, and other forums. In SEO, stop assuming and start researching. The better you know your customers, the better the experience you can provide through SEO.

3. How SEO Can Benefit

Search Engine Optimization can make your website visible to millions of people. If you have jumped into the SEO bandwagon because you heard about it from your friends or someone you know, then probably you will never be able to create a strong SEO strategy.


SEO is more than those three letters. Let’s first understand what are the important elements of SEO.


  • Technical SEO

It is the process of optimizing your website for web crawlers so that they index your site more effectively, without any errors or problems. Technical SEO helps to improve your traffic and rankings. To make your site technically perfect, you need to get these five fundamental steps done by the best SEO services provider who has a deep understanding of it.

  1. Use Secure Sockets Layer (SSL) to create a secure link between your web browser and server.
  2. Make sure your website is mobile-friendly or enable Accelerated Mobile Pages (AMP)
  3. Increase page loading speed
  4. Remove duplicate content
  5. Add an XML sitemap and structured data markup
  • On-Page SEO                                                                                                                                                                                                          In simple words, on-page SEO involves optimizing content on your site and HTML source code to improve organic traffic and rankings. There are five most important on-page SEO factors that can help you get optimum results when done by a professional SEO company. Here they are:
    1. Google does not like complex URL structures so make sure every page on your site has short and simple URL.
    2. Gone are the days when a 500-word blog post would help you get more clicks and visits. According to a study, the average word count for a blog post to appear at the top spot of Google’s SERPs is 1,890 words. So create quality long-form content to deliver higher value to targeted customers.
    3. Improve website and page speed as well as mobile-friendliness.
    4. Create keyword-focused meta tags and title tags that Google loves and your customers understand.
  • Off-Page SEO

Off-page SEO is a practice of improving your site’s ranking and traffic through activities like link-building, blogging, social media marketing, social bookmarking, directory submissions, forum marketing, and more.

According to Eric Ward, a popular link marketing expert, link what should be linked. If you have high-quality content on your website, third-party platforms, forums, or social media, make sure you link them.

The above listed off-page activities all will help you to build natural links, which are essential to improve your website’s ranking signals.

  • Content

SEO and content are linked. They need each other. Whether you need to do on-page SEO, off-page SEO or social media marketing, you need content. That’s why content has become the new kingdom.


There are three types of content that you must create: service-based content, marketing content, and engaging content. To create a solid content marketing strategy, contact a reliable agency offering the best SEO services.

When you will have the answers to the above three things – What’s Your Goal, What Customers Want, and What SEO Can Bring – you are ready to create your unique SEO strategy. A strategy that will work toward improving your organic rankings and traffic, credibility, brand awareness, engagement, and ultimately conversions. So what are you looking for? Contact a provider of the best SEO services and request for an SEO audit of your site to find out the strengths and weaknesses. Then work collaboratively with your SEO company to plan your strategy. Test your strategy, analyze results, adapt to the changes and trends, and repeat the cycle.


You may also like to read:

How Long Does SEO Take? Answering The Difficult Question



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