How Long Does SEO Take? Answering The Difficult Question

There is no such thing as “SEO magic wand” that will rank your site #1 on Google by tomorrow.

“How long will it take my website to rank on the top page of the search engines?” Professionals in the SEO industry often get to hear this type of question from their clients.

Unfortunately, the answer is more complicated than the question. The short answer is “It depends.”

There is no specific timeframe for SEO results because that’s impossible. Also, there is no secret formula to get your website to No. #1 of Google search within one day.

How long it takes can only be answered after analyzing several variables in your respective website as well as the same variables for your competitors’ websites.

Search Engine Optimization Services

New SEO Vs Old SEO

Gone are the days when the strategy adopted was to identify the relevant keywords for a website and get the most traffic, believing that this would bring higher return on investment. Earlier, SEO strategists used to figure out 5-10 keywords that they believe were the “golden keywords” for client’s website, and would bring in the majority of the site traffic.

Following only keyword-based SEO strategy is completely wrong as neither there is one keyword nor a small group of keywords which will bring in a lot of traffic or generate sales for your website. The bottom line is that if you’re focusing on a small group of generic keywords, you’ll probably be not found by most of the people who are searching for you.

In the present time, SEO is driven by natural language search, which means people nowadays search more like normal questions rather than typing two or three words. This is because of the search tools like Siri, Cortana, Alexa and Google Now which allow users to do voice searches, rather than typing their queries.

When it comes to ranking your website, the main objective should be to target long-tail, conversational keywords. It is one of the important SEO facts that marketers need to consider while planning for their SEO campaign. This would help you to answer your prospective customer’s queries in a better way, thus enabling your website to appear prominently in search results.

Specific Criteria That Answers HOW LONG YOUR SEO Will Take?

1. Competition – If you’re selling products and services that real people are actually looking for or want to buy, you will surely going to face varying degrees of competition based on the demand. As you might imagine, the more competing web pages you’re up against, the longer it will take to get results.

Another important aspect of competition is the correlation between the volume of competition within a niche and the competency of the SEO professionals behind the top ranked web pages in that niche. Most companies that want to invest in search engine optimization services wish to hire only the best professional SEO company in the industry in order to rank higher than their competitors. If you’re up against this situation, you’ve got a longer and tougher battle ahead of you.

2. Inbound Links – Links play a vital role in SEO, but their impact depends on several deeper factors. The first is the number of links on your website. More links help you achieve SEO success rapidly, but it’s not just a numbers game. But at the same time, you also need to focus on quality links from relevant websites.

Further, the speed at which you earn links and the speed at which you have earlier earned links are also major factors because an abrupt increase indicates an unnatural attempt to manipulate ranking.

If your link building tactics follow Google’s guidelines, the ranking will increase naturally. But if you use black hat tactics, you might come across unnatural patterns that could slow down your progress.

3. Content – The content published on your website also plays a major role in how quickly you see results. But always keep in mind that quality matters a lot. There is no minimum or even ideal length – content simply needs to be long enough to solve a visitor’s problem. Ask your SEO company to do SEO audit of your website to identify duplicate content, thin content and other content-related problems within your website.

Google has officially debunked the myth that says “publish new content slowly and gradually so that it does not look unnatural to Google or it will affect your ranking.”

The more you update your website content, the more positive impact it will have on your ranking. Waiting only makes your SEO take longer. Maintain a consistent publishing schedule for two reasons:

  • It shows Google that new content is added to your website on a regular basis, which generally encourages their spiders to crawl it more frequently. This helps to speed up your SEO efforts.
  • It encourages users to return to your website more frequently, which may help send positive user experience signals to Google, and as a result it will speed up your SEO efforts.

Forget the old concept: “If you build it, they will come.” So don’t just publish new content on your website, do market them. That’s where content marketing comes in. Publishing the best and unique content on your website is not the right strategy, but marketing your content is.

Don’t Stop Too Soon

Source Soft Solutions, being a leading professional SEO company, never underestimates how much time and money will be required to be successful with SEO. Success by any standard rarely comes within the first 1-3 months, even with a healthy SEO budget. Never get into the world of SEO with unrealistic expectations. Trying to get immediate SEO results is an exercise in futility. To achieve realistic, long-term results, create smart search engine optimization goals and set a budget for your SEO campaign for 6-12 months.

SEO is a long-term marketing tactic, and shouldn’t be seen as a way to generate leads or sales quickly. However, if you create proper SEO strategy with your professional SEO company and adopt good marketing tactic, then expect to get the best ROI.

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