UX vs UI: What You Need to Know Before Designing Your Website

Gone are the days when the word “design” simply meant graphic design. The present day digital world is filled with interactive screens which make it difficult for people to distinguish between the different kinds of design. In the present scenario, User Experience (UX) and User Interface (UI) are primary forms of visual design which are given utmost consideration to enhance user experience and increase the value of your online business.

UX vs UI: What You Need to Know Before Designing Your Website

Source Soft Solutions, being the highly reputed UI/UX design & development company, makes sure to create delightful user experiences for your brand’s online identity. As the most trusted website UI/UX design company, we have a firm belief that not only the designs should look great but they should also work well.

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What is User Experience (UX)?

User Experience is king! UX focuses on the logic and structure of the elements that you see and interact with while browsing any website. To provide meaningful and relevant experiences to users, the entire UX designing process should include several aspects such as branding, designing, functionality and usability. Although the process is lengthy but it is result oriented. UX design and development is all about the research phase and the design phase.

If the user experience designs are good, it will help visitors find what they need and will also let you take the necessary actions to achieve business objectives. After all, if people can’t find what they need, they won’t buy anything from you.

UX Design Process – There are three stages involved in the UX design process: Stage 1 – Research your target audience. Stage 2 – Understand how your company’s goals will impact the user. Stage 3 – Use out-of-the-box thinking to create an enjoyable end user experience.

UX Design Principles – UX is an ever changing field, but its principles never undergo any change. The design should always be intuitive, and most importantly, should meet the user’s needs. Core principles that stay the same are: Always be contextual, be human, be findable, be easy and simple. Check out some other UX rules that you must keep in mind for developing an amazing website.

UX Deliverables – UX deliverables are a critical part of the design process. It includes conducting different types of user research to determine user needs, tendencies and motivations. To enhance the designed UX strategy, it is important to assess the strengths and weaknesses of your competitors. Lastly, information architecture (IA) is the process of taking information and organizing it in a way that is easy to understand.

User Experience Research – UX Research is the investigation of your target audience and what they need from your business. Several ways companies and designers perform UX research include manual usability testing and usability testing through tools.

How to Enhance User Experience – The most common ways to improve user experience include: adopt a consultative approach, determine calls to action, implement responsive web design, avoid overwhelming data entry and much more.

UX Design Tools – From researching to prototyping to wire framing to story boarding to creating graphics, there are available multiple UX tools to assist in the design process. They are Adobe Fireworks, Adobe XD, Adobe Illustrator and a Free Alternative, Sketch, and Storyboard. Even AI tools can be used to design ultimate user experiences.

What is User Interface (UI)?

A good User Interface is more than just graphics and stylish fonts. It’s about the perfect blend of all the “little things” that add up to make a compelling brand presence. It’s about creating websites that users actually look forward to browsing and using. A well designed and a well laid out User Interface (UI) goes a long way towards attracting more and more users to your business on a regular basis.

The goal of UI design is to make the user interaction simple so as to enable users to easily find what they are looking for. It can further bring enjoyment to users. The user interface is the level of communication between the user and machines.

UI Design Process – The UI Design process is as follows: web concept >> user needs >> wire frames >> visual language >> mood board >> style tile >> prototype >> style guide. The idea of an interface design process is to impose an order onto this process ensuring everything is consistent.

UI Design Principles – UI adds value and meaning to illuminate, simplify, clarify, dignify, and amuse the user. Clarity is the first and most important principle of any interface. The act of designing interfaces is not Art. The UI should inspire, evoke, mystify, and intensify your relationship with the world.

UI Deliverables – UI deliverables are a critical part of the design process. Design deliverables can include but are not limited to: wire frames, pixel perfect mock ups, Photoshop/illustrator file, exported sliced assets, UI style guide, and CSS / HTML for web projects.

User Interface Pattern Library – With all components organized, it is vital to identify the common design patterns. Adopt the pattern library approach. Pattern library identifies and classifies design patterns that are recurring solutions to typical design problems. The benefits of this approach include consistency in your design, the visual vocabulary that you can share across team members, efficiency over time.

How to Enhance User Interface – Use the UI kits to enhance the User Interface experience. UI Kit can you save you this time and effort. A well designed UI Kit ensures that your website has a consistent look and feel, and visual identity. UI Kits enable you to save you a lot of time as you don’t have to redraw the commonly used elements.

When designing your user interface, our team of robust professionals make sure to have a system in place. This further ensures that whatever you build is considered and consistent.

Being one of the leading UI/UX design & development companies, we assure to deliver highly usable and intuitive design services for websites, mobile apps, eCommerce stores, enterprise software and wearable applications to all our clients. Give us a chance and utilize the “power of our website UX/UI design services” to create amazing experiences that your customers will admire!

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