What Is the Working Functionality of SEO?

You may have heard the term SEO and how it can help you to drive traffic for your website and improve its ranking. But do you know its working functionality and how it focuses on the selected area to get the desired result? If not then you are in the right place. Today in this blog post we will discuss SEO and its working methodology.

So go through the complete post to know about this topic and clear all your queries

What is SEO?

The term SEO stands for search engine optimisation and its aims to enhance your website ranking on the web search result page. It is the process of generating traffic from free, organic, editorial or natural search results.  

A good SEO involves several activities such as:

  • You need to identify the relevant keyword that has the potential to gain the traffic
  • Crafting authentic content with higher quality and then optimising it for search engines
  • Finding the relevant links from competitor websites having good ranking and content quality
  • Measuring the result

What are the Three Pillars of SEO?

SEO keeps updating its functionalities and changes frequently in small ways. We can divide it into three parts. These parts are considered the three main pillars of search engine optimization

Technical Optimisation: It is the process of finalising activities that are designed to enhance SEO but do not get affected by the content. 

On-page Optimisation: On-page, optimisation is the process of analysing the content that is present on your site and check its relevancy. Also, it helps you to have a great user experience and focuses on targeting the right keyword within your content. On-page optimisation can be achieved using content management systems that include WordPress Joomla, Shopify, Expression Engine etc. 

Off-page Optimisation: With the help of this process we can enhance our site’s search engine ranking through several activities. It encourages back-linking and helps you to build the site reputation

The functionality of Search Engines?

Search engines are basically a platform that helps you to search for your query on the internet. These search engines work on various complicated algorithms that are designed to provide exact results for your findings. Its functionality includes three main factors which include crawling, Indexing and ranking

Crawling

Crawling is the process in which search engines can crawl web pages only if they have already discovered the relevant links. You can understand this with the help of a simple example. Suppose you have written a blog post and it is linked from your web page. When a search engine will crawl your homepage it will look for another link that is connected with your new blog post and crawl your page.

Indexing

It is the process in which a search engine decides whether it should use the crawled content Or not. If the crawled content is relevant enough then it will be added to its index and this process will help the webpage to get its final stage ranking

Ranking

The website gets its ranking once crawling and indexing are done successfully. The search engine uses more than 200 ranking signals while sorting and crawling the content. If the content follow all the set parameters of SEO then only it gets its final ranking

Conclusion

In the nutshell, we can say SEO is the process of taking initiatives that help a website or its pages to get a higher rank on the search engines. The working functionality of SEO involves many steps and stages and then a website gets its final ranking. 

So if you want to have a good ranking for your website and are unable to find Best SEO Consulting Services, visit sourcesoftsolutions.com today and get instant help from professionals. The experts will assist you in every possible manner & fulfil all your requirements. 

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