Vlogging – Isn't it a strange sounding word!! And, all those who are reading or listening for the first time, may be wondering, what is this Vlog? Well, a vLog is the shortened colloquial term for a video blog.
In other words, vlogging is the act of producing and publishing frequent video content on an owned website or channel on a sharing platform. With each passing day, vlogging is becoming increasingly popular because it’s a cost-effective tactic that drives visibility and increases online engagement with customers.
In the recent past, a video has become an increasingly dominant online force thereby making Vlogging – a contraction of “video blogging” steadily make its way into the mainstream. Indeed, as per the research produced by Multinational Technology Conglomerate Cisco reveals that video will account for a whopping 82% of all Internet traffic by 2021 – up from 73% in 2016.
Vlogs are increasingly accounting for more and more of this traffic. From the studies, it has been found that 44% of global Internet users now watching vlogs every month. Moreover, vlogs are very much popular amongst the younger audiences. As a consequence, many B2C companies particularly those who showcase how to use products on sale are gaining much traffic. Many makeup and fashion brands, for instance, make great use of vlogging.
Clearly, vlogging is the ever-rising and globally trending topic that has a long way to go!! In essence, both vlogs and blogs have similar objectives – to educate consumers, inform, entertain, and most importantly market the products and services of the business.
Blogs have an additional advantage, i.e., they provide link, keyword rich content for brand’s website which aids search engine discoverability. Despite the fact that blogs are far more prevalent and brands make full use of them, but when it comes to what type of content Internet users are looking for or engaged with, it’s the video that ranks on the TOP!!
Further, vlogs “go viral” rapidly in a much faster way that blogs simply don’t. But this does not mean vlogs are limited exclusively to the realms of B2C. Today, video plays the vital role in the B2B realm, too, with business leaders making a shift towards video content to make business decisions. In lieu of the same, B2B companies have started experimenting with turning some of their blog content into vlogs and keep a check if the increased engagement can be engendered.
“Through Vlogs, turn some relatively boring topic into something much more engaging and exciting”
Adds A Personal Touch – For small businesses, start-ups and those generating income from a passion, the underlying benefit of vlogging is that it provides a human face to your company. Means you can offer a customer a more personalized experience. It gives them the feeling that they are purchasing from you as an individual, not just a website.
Show Off Your Expertise – Vlogs are considered to be a great way to establish yourself as an expert in your field. Show your audience you know what you’re talking about. Build their trust by providing valuable information. Let them know more about your business and products. They will be more inclined to do business with you.
Reach Wider Targeted Audience – YouTube is considered to be the #2 search engine in the world. More and more people are using YouTube and other video sites to search for information and products. What about making your vlogs available on these sites so that it reaches to the wider audience? It also increases your overall online presence.
Unlimited Sharing – Social networks make it easy for people to share your videos. This sharing gives your vlog the potential to reach out to the audiences exponentially. The more entertaining and helpful you make your vlogs that better are the chances of sharing. Take the time to create engaging content and you could see your vlog go viral.
It’s All Easy To Do – For Vlogging you don’t need to hire a video expert!! It doesn’t have to be a big production!! Video blogs focus more on content then production complexity. If you have something worthwhile to say, simply pick up a camera and start shooting. All you really need is a camera with video capabilities and a computer to get started.
For creating a successful vlog it needs both time and commitment. The success of your vlog and the benefits of using video content solely depend upon the efforts put in by the business dealing in content marketing services.
Decide What To Vlog About – Prior launching, decide what your vlog will be all about. Vlogs are used by many businesses in the form of FAQs and tutorials to communicate to their consumers. But don’t limit your creativity. A vlog can be anything you want it to be, so think out of the box and create one that is informative and engaging.
Decide Who Your Vlogger Is – Vlogs are a great way to personally connect with your target audience. Your vlogger is a representation of your brand, so it’s important to think critically about who you want to represent your company. Some vlogs are created by the small business owner, while others use professional personalities.
Embed The Videos On Your Website – Although YouTube has many advantages, yet you don’t have control over the environment. You never know how YouTube will manipulate your content. Therefore it is recommended embed the videos on your website to control the environment. You can add popups to your page to increase email subscribers
Vlog Consistently – Likewise blogging, vlogging can also increase the chance of success but the only thing is that you have to be consistent. Don’t think that vlogs are an overnight success. The best vlogs have a repository with hundreds of video entries. In fact, it might take months before you notice a major boost in subscribers, traffic or engagement.
Promote Your Vlog – For the promotion of your blog, you need to develop a promotion strategy to drive views and shares of your vlogs. This strategy includes paid ads, utilization of email lists, or any number of other digital marketing initiatives. Not only promote instead develop a real relationship with visitors and share your vlog when the time is right.
Being the business owner, it’s recommended to integrate vlogs in your digital marketing initiative. You don’t need to invest the huge amount in vlogging. Also, you can try vlogging without a lot of risks. To take your business a notch high, you need a company specializing in digital marketing services as well as content marketing services. At Source Soft Solutions, our experienced and skilled workforce add rich value content to your videos which in turn leads to increase in the number of users looking for content that is more engaging than typical blog articles.