Website is the most important marketing tool in the digital space. A web design is the first impression that your visitors make about your business. If a website lacks good navigation structure and user interface, customers will immediately leave the website in search of something better. If that’s the case with your company website, it is probably the time for website redesign.
But the questions is … do you need a complete overhaul of your online presence or some minor changes? As your brand evolves, so must your website. An outdated website sends wrong message about your business. In fact, 75% of customers tend to judge the credibility of companies based on their web design. If your website is resulting in lower engagement, lower conversion and lower sales, then website redesign is the answer for your problems. The 5-step website redesign checklist will help you get your plans off the ground.
Is your website content useful and fulfill a unique need?Usable: Is your website easy to use?
Desirable: Does your website have appealing images, graphics and evoke a sense of appreciation?
Findable: Is your website easily navigable and compatible with all devices?
Accessible: Can people with disabilities easily access your website?
Credible: Do visitors see your website as credible?
A successful website redesign needs a good balance between creativity and learning. Leave the creativity factor to the web design company you’ll hire for your site, but learning is your job. This 5-step website redesign checklist will guarantee a fully functional and usable website with the most value for your business.
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