Do you know the word “real-time” has been mentioned for 391K times on social media sites in the month of April 2015? This clearly indicates that real-time data has gained tremendous value in the evolving landscape of digital marketing. Digital marketers are embracing real-time marketing to engage with more customers and increase conversion rates. But, what actually is real-time marketing?
Some marketers believe that real-time marketing (RTM) requires greater efforts as you need to constantly monitor upcoming events, breaking news and other real-time information to create a message for grabbing an instantaneous opportunity. RTM is actually a flexible marketing activity in which you changes the actions on your website and social sites based on the changes in the consumer behavior, external news and other relevant trends. A strict fixed marketing strategy is not going to work anymore.
Some real-time marketing activities include:
In short, your RTM mantra should be – Get Real-Time, Get Ahead…
The best way to do real-time marketing to drive sales or generate buzz is to use “Newsjacking.” Inject your ideas into a breaking news story and enter customer conversations to better utilize digital marketing platforms. So, don’t use digital marketing now, but utilize real-time marketing activities for creating brand awareness and generate engagement.
Copyright Disclaimer: Unauthorized use, publication, and/or duplication of our website and blog content without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Source Soft Solutions with appropriate and specific direction to the original content.