The ever-increasing expectations of the consumers and global connectivity are the vital reasons why markets are facing cut-throat competition. In order to fulfill the needs and demands of the consumers in a much different way than what their competitor is doing, your business must come up with different ways to attract and retain customers.
From various research studies, it has been found that as of 2016, there were more than 2 million applications in the Apple App Store and 2.4 million in the Google Play Store, thus making it the most popular distribution platform in the world. It is projected that revenues generated from mobile apps, including advertisements and in-app purchases, will double by 2020.
Mobile is the future of the web! Mobile applications, especially Android apps & iPhone apps,are proving the most efficient and cost-effective tool for various businesses that are looking to fulfill the demands of their customers. If you think that mobile apps are solely for big famed brands, then you are wrong. Mobile applications are suitable for all types and size of businesses. More and more small and mid-sized businesses are following the mobile trend.
Visible to Customers – On an average, a person spends more than two hours a day on his/her mobile device. Although only a handful of applications make up the bulk of this total usage. It does not take into account the time each user takes to unlock, scroll and scan their device for the apps they’re looking for. In a way, it can be advantageous for your company, because the mind of the customers unconsciously record every image and text they come across on different apps or social platforms.
Direct Marketing Channel – Apps serve many functions such as general info, prices, booking forms, search filters, user accounts, news feeds, track orders and much more. The biggest benefit of having a mobile app is that you can provide all the information to your target audience – including sales and promotions. All the information will be available right at their fingertips. Through push notifications, you can tell customers about your products and services anytime.
Build Brand and Recognition – A mobile app for your business can greatly contribute to brand awareness and recognition.
Improves Customer Engagement – No matter for what purpose the app has been created, you should always look for a way to interact with your customer. Having a help desk or chat room within your app can make a big difference in the way you communicate with your customers. In such a situation, many customers would prefer to communicate with you via text than via phone? This enhances the engagement of the customer.
Stand out from the Competition – These days mobile apps are gaining popularity with each passing day, and this is where you can take a big leap ahead of your competitors. Be the first in the list of competitors to bring out the app with some unique features and at the same time meet the needs and demands of the customers. Surely, your customers will get tempted and will install your app on their phone.
eCommerce – Everyone would accept the fact that various eCommerce websites and mobile applications have made the world stand on its heel. The massive success of eCommerce sites, such as Amazon, Flipkart, and Alibaba, needs no other evidence to prove the statement. It has been found that 85% of consumers prefer mobile apps over mobile websites. In fact, 41% of smartphone owners purchased products from mobile apps. So if you own an eCommerce business, getting a mobile app developed is a far better option than simply empowering the source code of your eCommerce store. You can not only increase sales of your products on the mobile app, but it can help you increase brand loyalty, improve customer experience, gather consumer behavior data and attract more number of customers.
Tours & Travels – In the ongoing race amongst the apps, the travel and tourism industry is also not far behind. Gone are the days when people while on their holiday vacation used to make bookings on different portals. To make the holiday booking convenient, mobile apps are becoming popular among customers. Staring from flight and hotel booking to adventure tour and sightseeing booking, now one can get everything in one single app. The tourism apps have integrated everything, from flight reservation, hotel booking under differnet categories, sightseeing options, local restaurants and adventure options in the tourist destination you are planning to visit.
Entertainment – Customers are too busy in their hectic life schedules. Today, no one wants to rush back home to watch their favorite TV serial or check out match score. Mobile apps can deliver them everything on the go. The introduction of mobile applications has created new avenues for the media and entertainment industry. Today is the age of on-demand streaming media, where people want to get entertained anywhere, anytime. From music, videos, movies to infotainment apps, they are sure to drive revenues of the media and entertainment sectors.
The 10 Best Business Mobile App Categories of 2017
The mobile app market has experienced substantial growth since the first mobile apps unveiled by Apple in 2008, and it shows no sign of slowing down. There are the wealth of possibilities and opportunities to attract customers, retain existing customers and increase business revenue with a mobile app. However, do make sure your mobile app is just not like other apps available in the market. It is a good idea to entrust your mobile app development venture on expert professionals. Being the leading mobile app development company, Source Soft Solutions will build a unique and creative mobile app for your business to help you get the best value for money and reliable results in the future.