Pay Per Click Marketing and SEO Optimization are two different branches of the same tree i.e. Internet marketing. Both of these tools are highly efficient in delivering great outcomes. However, they deliver better results when they work together. Google ranking fluctuates. Your website ranking can go up and down. Organic ranking is not the only option to rank at the top, ads are gaining more attention in the search engine result pages (SERPs).
According to marketing experts, if you pay attention to both PPC and SEO, you are likely to get more profitable results. Where you can receive great results from either one, you can get tremendous outcomes from both. Isn’t it fascinating? Keep reading the blog-post and learn how the combo of these two can deliver sheer marketing benefits.
SEO or Search Engine Optimization aims to improve the position of website ranking among the SERPS. The process of SEO involves a variety of tactics of using keywords, backlinks, posting content, and so on. The sole purpose of the process is to increase visibility and traffic to the website. Google, based on the ethical practices, loading speed, quality of the content, user experience, and other factors, ranks a website at a particular position in the SERPs.
PPC or Pay Per Click is an advertising model that also follows the goal to drive traffic to your website. The difference is that you have to pay Google a certain amount for the traffic that arrives at your website. Google charges for each click that you get from your ad, and therefore, it is called pay-per-click. You do not pay anything if there is no click on your ad. Every pay per click campaign needs a budget that runs only once. If you want to re-activate the ad, you have to recharge the campaign once again.
Now, you may be thinking about how one affects the other. Right? They do not impact each other’s results in any manner. Websites have different teams to manage organic and paid marketing. Now the question is, can you use them together to get benefits from the same source? Yes, they can work together to improve the final outcome.
It is done through data sharing. You can use the data of one strategy to improve the other. When you run both the campaigns at the same time, it provides increased benefits of double data. So, you have more parameters to analyze and experiment with. You receive a trove of information like click-through rate, engagement metrics, conversion rate, etc. Let’s understand this with a simple example. Suppose you have organic CTR, ranking impression, clicks, and traffic from your SEO Campaign and you have CTR, CPR, and conversion data from PPC ad. A close look at both the sets will give you an idea of how to utilize data for better performance. There are plentiful ways you can seek help from the information-
As a leading pay per click management company and SEO company, we help our clients grow their business through SEO and PPC campaigns. Feel free to contact us and know how we can help you reap the best of combined efforts.
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