“Get more personal. Be more mobile. And above all, do it fast.” That's the message for all mobile marketers from technology trend watchers and data crunchers!
For mobile marketing, the year 2018 holds many promises and the business of digital advertising is expected to undergo significant changes.
The focus of marketers in this year is to become more niche oriented and high speed than in 2017. There has been an exponential growth of consumers who now use mobile phones and tablets as their first – and many times only – search devices. Nowadays, people access the Internet more from their mobile devices than from their desktops.
In the last several years, the time spent online by mobile users has increased from 3.1 hours to 5.6 hours a day. It has also been concluded that by the end of 2018, more than half of all consumers will be using mobile devices first for anything they do online.
Below is the comprehensive list of brilliant mobile marketing ideas for business:
Mobile-First Indexing Is Still A Priority – In response to the increasing growth of mobile searches, Google announced that it would begin indexing websites based on their mobile sites, not their desktop sites in late 2016. Therefore, all those who want their site to rank high, its mobile presence needs to reflect the proper content and perform well. A good desktop site is no longer the vital ranking factor. Other things that need to be taken care of:
If you have not started mobile optimization of your site yet, then get it done fast and keep it updated and accurate. It’s not an option anymore!
Smart Content Improves The Mobile User Experience – The digital world is striving hard to create the better user experience with personalized content. Smart content strategy that includes both short-form and long-form content promotes a good user experience by offering valuable content at each stage of the buyer’s journey. It is also recommended to optimize your default content for first time visitors and search engines. Smart content delivers:
Mobile Speed Matters – Optimizing your site for mobile doesn’t mean simply cleaning it up code wise, instead it means that you need to pay attention to the speed with which it loads and take necessary actions to improve it. When it comes to mobile speed every second matters.
From July 2018, Google will consider “page speed” in ranking website for mobile searches. Slow loading sites frustrate users and negatively impact publishers. Half of all web traffic is now mobile. Moreover, mobile sites that took 3 seconds to load can earn 2X more mobile ad revenue than those whose sites load in more than 5 seconds.
Location Targeted ADs Are Paramount – As per a study conducted by Business Insider, native ads will make up 74% of total display ad revenue by 2021. These are micro moments of a different sort. You might have come across the commercials on an Internet dating site that shows you when someone compatible is nearby. This is because the consumer allows themselves to be tracked by the location of their smartphones. According to Search Engine Land, local searches also known as “near-me” searches are increasing at a rate of 50 percent much higher rate than general mobile searches.
In case of eCommerce marketing, the brands can send a coupon code to shoppers, notify them of current day’s sales or recommend a product based on their purchase history.
Live Streaming Is A Huge Mobile Opportunity – We all have come across the notification from Instagram and Facebook saying so-and-so has started a live video. The power of live streaming video is so much that it makes us curious about how we will miss the live video if we don’t check it now. Live streaming creates a personal human connection with the brand’s people follow. Although a live video is being broadcast to thousands or even millions of people, there’s some pseudo-intimacy involved.
Artificial Intelligence Is A Growing Force – AI tools just like chatbots, data analysis algorithms, personalized recommendation systems and predictive analysis are driving better content, which marketers can make use of for their mobile marketing campaigns. The AI used by ‘smart’ virtual assistants like Siri and Alexa will become more advanced in the near future, so marketers need to improve their voice search marketing tactics.
Presently, AI and Big Data technology are driving the current insights revolution. By 2020, AI will surely revolutionize the marketing industry and there will be a virtual digital assistant on more than 3.3 billion devices by 2020.
Internet of Things – Thanks to Google and Amazon due to which smart speakers and virtual assistants have become the highlights in a growing number of homes in 2017. In the present year, we can expect to see growing popularity for both these and similar IoT home products. As per some predictions, IoT technology will be included in 95% of new product designs by 2020, making this area a huge opportunity for interacting with consumers even when their smartphone is in another room.
With each passing year, the importance of mobile devices is increasing rapidly. If you need to be on top of the biggest mobile marketing trends, then it is high time to partner with a professional digital marketing services company and implement the above mentioned mobile marketing ideas in your business strategy to rule the sky.