Bounce rate of a website is one of the most important quality metrics in the search engine space. It is a measure of your site’s ineffectiveness. Bounce rate is defined as the percentage of people who visited your website and then left without further navigating other web pages. The higher the bounce rate, the lower is your percentage of engaged users. A high bounce rate is a conversion killer and you don’t want your SEO investments to go in vain. That’s why it is critical for you to make visitors stick to your website. Here are the five powerful methods that you must implement to reduce bounce rates and drive more right traffic to the website:
Method #1: Improve website loading speed
Today, nothing really affects bounce rate than a website that takes 6-10 seconds to load. The golden rule is that people will leave your web page if you make them wait for more than 4 seconds. The ideal loading speed is 2 seconds or less. Make your site load as fast as you can and for that remember this idiom: Less is more. Remove too many images, fonts, scripts, or content to lower the page load time.
Method #2: Optimize landing pages
A landing page with a high bounce rate means the landing page content does not match the expectation set by your ad text. When your PPC ads or links send wrong users to the landing page, they are bound to leave the page as you gave visitors something they did not expect. Don’t think that high quality content that is difficult to understand for people and too many attention grabbing images will improve user retention and increase conversion opportunities. Your landing page content must convey in a clear way that you promised in your PPC ad, email or post.
Method #3: Provide intuitive navigation
Reducing bounce rate isn’t difficult if you know how to create a better experience for your visitors. When users are not able to follow a clear path to the content they are looking for, the result is frustration. Provide your visitors with a intuitive navigation so that they can easily figure out how or where to navigate. Also, make sure your website and navigation are optimized for all screen sizes.
Method #4: Create unique, satisfying web user experiences
A web design that goes beyond merely looking good to actually feeling good to users has higher conversion rates and lower bounce rates. A great design makes it easier for users to find what they’re looking for. A simple website design combined with visceral interactions propel visitors to your final goal – conversion.
Method #5: Optimize call-to-action button and banish required sign-ups
The call-to-action button on your website must be placed strategically and should be enticing to click on. Banish the required sign-up process from your website. Don’t make it a compulsion for visitors to sign up or register on your website before even they take a call to action step. Most visitors are not comfortable with this idea. Hence, they might abandon the site immediately. Either remove the sign-up pop-up menu from your website completely or let users complete certain steps before placing it before them.
Analyze bounce rate of every single page at your website and keep the above tips in mind when attempting to lower the bounce rate. Simply figure out why customers are leaving and then fix those issues following these 5 powerful methods.
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