With a total of 3.5 billion smartphone users worldwide, it seems social media is everywhere these days. And, why not! Social media provides people a platform to remain updated with new trends and express their voice over anything. On average, people use their social media accounts for at least 2 hours daily. It is a social revolution wherein people decide what they want when they want and from where they want. Perhaps, that’s why businesses are also leveraging the massive opportunity provided by social platforms. But brands are not correctly utilizing the power of social media as a marketing tool. Without understanding social media marketing’s fundamental truths, businesses struggle, while they will thrive after knowing the facts.
Being a leading SMO agency, we understand the significance of Social Media Optimization for the growth of your company’s online presence. While some companies believe having a profile on the various social media platform is enough to connect with the end audience. But, SMO is about strategically crafting, building, and take full advantage of your social media plan to connect with your potential audience.
Best SMO Services allows you to:
This blog post outlines five fundamental truths that help you to set up your SMO strategy:
Truth #1: Social listening, not social talking
The social media law – Less Talking and More Listening – is the perfect weapon to understand your target audience’s mind and needs. When you join conversations, you tend to learn about what’s more important to your customers. Understand their choices to market the right products/services.
Truth #2: Social selling is not selling
Promotional messages or advertising content is a massive turn-off to social media users. Social selling doesn’t work the way you think. It is a path to increased user engagement. People are not interested in your products or services but in the benefits, they can gain after using such services. Practice social first and selling second to win more customers.
Truth #3: The number of fans and followers doesn’t matter
Give value to quality and not to quantity. The number of fans and followers you have on Twitter and Facebook or other social networks doesn’t matter if they don’t engage with your content. It is just a number. What matters in social platforms is Engagement! Create quality & relevant content with visually appealing images and catchy headlines to connect with your niche customers who are more likely to share your social content with like-minded people.
Truth #4: It’s not new
It might be possible your business has just joined Instagram, but your customers are here for the last few years. Using a social network is not new, and neither are the customers new to the social arena. Your competitors are also marketing on social media, but you have to stand out as the most exciting source of useful information to attract, engage and convert more customers. Create a social media marketing strategy that helps you outpace your competitors, maintain your brand name, and build a long-lasting relationship with your customers.
Truth #5: It’s not an overnight fix
You have to apply the law of patience in your social media marketing plan because success here doesn’t happen overnight. You might be thinking brands that post ‘viral’ content are more successful, but social marketing is not about going viral; it’s about community. Your actual value lies with your niche community. You cannot get success overnight unless you show real dedication. To be successful, commit to the long haul of social Engagement to achieve more significant results.
Facts related to social media marketing are indisputable, but the actions you’re required to take are necessary. The bottom line is, stay engaged & be active to handle social media in the right way.
If you need any assistance with your social media optimization strategy, contact us to know how our SMO Services drive better results for your business.
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