Do you know that only 26% of users keep the mobile apps they download? The first hardest thing is to get users to download your app, but if they find it not-so-interesting, then they are likely to uninstall your app. Today, in the evolving mobile marketing landscape, first impression and subsequent impressions, all are essential to keep your users engaged and increase retention. How you can turn your app installers into power purchasers? To put it simply, your app should be something that users actually want to use it, otherwise, your app will be pushed aside by the user! Here is how you can increase your mobile app engagement:
Making your app engaging is a very high-stakes game. Don’t let your app fade into the dark. If the app preferences of today’s mobile shoppers are changing, you should change your mobile communications strategies. The more you communicate, the greater will be your app engagement. So, to achieve app success, follow this mantra – “Make it tenacious.”
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