Why Businesses Must Invest in Content Marketing?

The search engine giant Google implements nearly 500 updates to its algorithms each year. Some of them go unnoticed while some changes have substantial impact on the search results. In 2011, Google announced Panda Update, creating a stir in the marketing industry. Panda update favored websites giving user-friendly experience to visitors through their valuable and reliable content. Again in 2012, Google came out with Penguin Update that affected websites having duplicate content and cloaking. One conclusion that can be drawn from these algorithm updates is that ‘Content Matters.’ Today, consumers have switched from magazine content to digital content. Having an extraordinary product or exceptional service is no longer enough. You need to tell your brand stories to entice website visitors. If you want to lead the Google’s search results, you need to consistently post quality content on every online platform you use for marketing your brand.

Why content marketing is important?

Content marketing is the art of communicating with your prospects without pitching your products or services. This way you make your customers more intelligent and you become trustworthy in their eyes. Good content marketing makes your customer stop, read, think and act immediately. People don’t want advertising but valuable information when making purchase decision. If your website provides content that people seek out, Google will reward you by ranking your site higher in the search results.Business should follow one simple content marketing concept – “It’s not me, it’s you! When you put customers first and company second in your content marketing tactics, you build relationship with your ideal customers. Whether you own a small or a multinational corporation, if you’re able to provide compelling content to the marketplace you’ll achieve over-hyped sales pitches. There are different types of content marketing for attracting your customer and creating your own success story:

• Articles or blogs – The powerful way to build an audience is by distributing content via blog posts. A careful and researched discussion of a topic is guaranteed to drive more traffic to your website.
• Infographics – Everyone loves Infographic! They are viewed more and shared more as compared to other content types. Infographics are a great way to get your information out there in an appealing visual format.
• Videos – A good video helps businesses communicate their core message in a succinct way. Videos are extraordinarily persuasive and put more impact on customers’ memory.
• Social media – Social media engagement is the ideal way to interact with & retain loyal customers.
• eBooks – eBooks are long content usually presented in PDF format. They are a downloadable product offered for free in exchange for joining company’s mailing list.

The content marketing funnel doesn’t end over here. You can publish press release, newsletters, how-to-guides and many more. Creating, publishing and promoting content should be at the core of your marketing. You need a professional content marketing company to do the writing for your business so that you can focus on your core business functions. Publish. Get Noticed. Get Higher Conversion Rates.

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