Social media is becoming more powerful than ever. New features in social platforms and consumer preferences have brought a wave of changes in the way you use social media for marketing your business. In the past five years, social media has evolved a lot and will continue to evolve in the future. But businesses need to tap into these changing social media trends to gain better exposure and reach new customers. These social media trends have made a big splash and you must revamp your marketing strategies for monetizing social media presence:
It’s time to update your social media marketing plan! Incorporate these significant social media trends into your marketing strategy to increase your business exposure and drive more customer engagement.
Your website is the face of your brand and homepage is the door to conversions. Your website’s homepage should clearly tell visitors who you are, what you offer and how your services can benefit them. It should provide a great first experience to users otherwise a bad impression will prevent them from further engaging with your brand. So your homepage has a big role to play in driving traffic and retaining visitors. But how can you design an outstanding homepage that attracts more and more visitors? Check out here some brilliant ideas to include while designing website homepage.
#1 Headline that establishes your identity: Withing 3 seconds, your website needs to tell visitors “what the site has to offer” and “what users can do at your site.” To resonate with your target audience, speak with them in their language, and not in corporate gobbledygook.
#2 Messages that talk about the benefits for users: Don’t just talk about your company or features of your products and services in the homepage. Users are more interested in the benefits of using/buying your products. Craft compelling messages that communicate actual benefits for the users.
#3 Support homepage with images: A website is a visual communication medium for your brand. Visuals speak more than words do. Use graphics, images and videos that relate to your products and services and support your marketing messages.
#4 Navigation that is simple and visible: The homepage navigation bar and call-to-action (CTA) buttons should be simple and easy to find. Include a contact us button, enquiry form and search box in the homepage. Help visitors to navigate to the next step easily so that they can find what they are looking for.
A website is essential for building trust and communicating value to potential customers. Make your homepage attractive, user-friendly and navigable to convert visitors into buyers. With our unique UX/UI design services, add interactivity, aesthetic appeal and creativity to your homepage and website.
As a marketer, we all know that search engine optimization is the most effective tool to make any business successful. Billions of people across the world search on the Internet on a daily basis and SEO is a great way to expose your business to these potential searchers. The reason why getting success in SEO becomes harder for marketers because they fail to understand the truth that SEO constantly changes and so should their SEO goals. So how can you get most out of your SEO strategy? Below are given SEO facts that will provide you guidance for achieving great success in search engine marketing campaigns:
#Fact 1: SEO is now about long-tail keywords
Keyword-based search engine optimization is no more valuable for your business. Now there is a resurgence of long-tail keywords. Stuffing content with too many keywords is not going to guarantee you top position in search results. Search engines are using new algorithms to review content semantically in order to understand the meaning of sentences that have been formed using the keywords.
#Fact 2: SEO is 75% off-page activity and and 25% on-page activity
On-page SEO is about the activities you do on your webpages including selecting right keywords, optimizing header tags, meta title descriptions and alt-text images. Off-page SEO activities include blogging, forum marketing, social media marketing, social bookmarking, directory submission, local listings and link baiting. On-Page SEO results are in your hand but off-page SEO is not. Work harder to make off-page SEO results in your favor.
#Fact 3: Social media channels have become search engines
Today people don’t just go to search engines to find what they are looking for. They have become clever now. Marketers cannot fool them with content rich in keywords that is not providing useful, valuable and interesting information. To check the credibility of companies and their services, they turn to social media sites and do a quick research about a business on various channels. Make sure your business has a stellar social media presence.
Search engine optimization strategies are evolving every day. These key takeaways will help you broaden your SEO approach and foster better brand presence.
