SEO auditing is an important facet of a website when it comes to digital marketing. An SEO audit is a comprehensive analysis of a site to assess the performance of on-page and off-page activities, identify site architecture-related problems, analyze backlinks & social-media engagement, scan keyword density and examine duplicate content-related issues. In simplest terms, SEO audit is important for identifying strengths, weaknesses and potentials of your website for long-term success.
Below are given different types of SEO audits and how they are beneficial for your website:
SEO audit gives you detailed insight of the current health status of your website. If your website has key gaps, your competitors might take away your opportunities. With SEO auditing from a reliable SEO audit service provider, you get unique opportunities to optimize your site, learn about your competition, improve website performance, get more targeted traffic and increase conversions by applying right SEO strategies. So, keep your website up-to-date with SEO audit!
As a business owner, you want your customers to know who you are and why they should trust you. Social media platforms give you that opportunity to connect with your customers, personify your brand and solidify customer relationship. Social engagement has become an integral part of maintaining brand name and building long-lasting customer relationships. But there has been a paradigm shift in the way social media can be used by businesses. Rather than social media being used as a space for delivering brand’s marketing messages, it has become a meaningful point of engagement and a powerful way to manage customer relations – which is now known as ‘Social CRM.’
Social customer relationship management (CRM) means using social media technology to engage with customers and manage brand-customer relationship. If you’re leveraging the social platforms to just communicate with customers, then it’s time to reinvent your social strategies & use social CRM strategy. Here’s how you can do it in three steps:
Social CRM is not a new concept that has replaced the traditional CRM process, it is an evolution of the CRM and extension of social media management strategy. To build loyal customers on social media, you have no choice but to become a social brand. To make your brand social, use social CRM strategy, and not the CRM process.
Bounce rate of a website is one of the most important quality metrics in the search engine space. It is a measure of your site’s ineffectiveness. Bounce rate is defined as the percentage of people who visited your website and then left without further navigating other web pages. The higher the bounce rate, the lower is your percentage of engaged users. A high bounce rate is a conversion killer and you don’t want your SEO investments to go in vain. That’s why it is critical for you to make visitors stick to your website. Here are the five powerful methods that you must implement to reduce bounce rates and drive more right traffic to the website:
Method #1: Improve website loading speed
Today, nothing really affects bounce rate than a website that takes 6-10 seconds to load. The golden rule is that people will leave your web page if you make them wait for more than 4 seconds. The ideal loading speed is 2 seconds or less. Make your site load as fast as you can and for that remember this idiom: Less is more. Remove too many images, fonts, scripts, or content to lower the page load time.
Method #2: Optimize landing pages
A landing page with a high bounce rate means the landing page content does not match the expectation set by your ad text. When your PPC ads or links send wrong users to the landing page, they are bound to leave the page as you gave visitors something they did not expect. Don’t think that high quality content that is difficult to understand for people and too many attention grabbing images will improve user retention and increase conversion opportunities. Your landing page content must convey in a clear way that you promised in your PPC ad, email or post.
Method #3: Provide intuitive navigation
Reducing bounce rate isn’t difficult if you know how to create a better experience for your visitors. When users are not able to follow a clear path to the content they are looking for, the result is frustration. Provide your visitors with a intuitive navigation so that they can easily figure out how or where to navigate. Also, make sure your website and navigation are optimized for all screen sizes.
Method #4: Create unique, satisfying web user experiences
A web design that goes beyond merely looking good to actually feeling good to users has higher conversion rates and lower bounce rates. A great design makes it easier for users to find what they’re looking for. A simple website design combined with visceral interactions propel visitors to your final goal – conversion.
Method #5: Optimize call-to-action button and banish required sign-ups
The call-to-action button on your website must be placed strategically and should be enticing to click on. Banish the required sign-up process from your website. Don’t make it a compulsion for visitors to sign up or register on your website before even they take a call to action step. Most visitors are not comfortable with this idea. Hence, they might abandon the site immediately. Either remove the sign-up pop-up menu from your website completely or let users complete certain steps before placing it before them.
Analyze bounce rate of every single page at your website and keep the above tips in mind when attempting to lower the bounce rate. Simply figure out why customers are leaving and then fix those issues following these 5 powerful methods.
When visitors come to your website, they produce three types of feeling for your business – Yes, No and Wow! The type of feeling your visitors must create for your website is entirely in your hands. How? Build a breathtaking website that is as clear as it is beautiful, otherwise it will turn off your visitors and generate poor first impression about your brand. The two major factors that will determine the success of your web design are: Fonts and Color. The font-styles/typefaces and color you choose for your website have a huge impact on user experience. It is absolutely essential that you work with web design agency and select webpage fonts and color following these useful tips:
# Choose colors that complement your brand’s image, services or products.
For instance, if you own a restaurant business or food website, choose warm colors including red, yellow or orange. Cool colors such as blue and green complement medical services & law firms, outdoor products provider or airlines.
# Keep in mind the color contrast:
Contrast is the most important aspect that is associated with text readability. Website’s background color and text color should have sharp contrast to better enable viewers to read the site content. The best strategy is to use light background with dark text or vice versa. This golden rule also applies when you put text on images.
#Ask your designer to define font styles to you:
An expert web designer will have a worksheet defining all font styles and elements of your website such as headers (H1 to H6), paragraph text, navigation, links and others. Your website design partner would know it better which font style will make your website more easier to understand. Only use high quality fonts with clean print and crisp look.
# Don’t over think and overdo it:
One important principle in using font face in websites is that you maintain consistency and don’t overdo anything. Don’t ask your designer to use font type that is too much creative to be understood by viewers. Keep everything simple for people to understand easily.
Fonts and Color account for more than 95% of web design. It’s the job of web designers to understand the psychology of visitors while putting their imagination into reality. However, it’s instrumental for you, as a website owner, to select fonts and color that effectively communicate your brand message to the website visitors.
Success comes to those who work hard for it. By understanding this subtle difference, your business can thrive in the consumer-driven environment where mobile-first mindset is the new paradigm. Today, over two million of mobile apps are there in app stores and the number is increasing every month. Now, the question arises how would you make sure your mobile app get noticed and downloaded by millions of users? There is a sure formula that could make your mobile app financially successful. Check it out here.
1. Decide your fate
There are four application stores: Apple App Store, Windows Store, Google Play and Blackberry App Store. How to choose the best platform for your mobile application? You know your customers best and which platform they use the most. This is one of the decisive factors for selecting platform for your mobile app development. You must also consider the revenue generated at app stores. Would you like to sell your app at fixed price to Windows Store or free of cost to Google Play? Before deciding the fate of your app answer these questions and select the platform carefully.
2. Prepare a good marketing strategy
For instance, you have developed an awesome mobile app with great design, unique features and enhanced user experience. What next? You have to distribute/market it to end users. The reason why majority of startup mobile apps fail is because they don’t get noticed by their audience. Don’t assume that creating and launching your app on the app store is enough to get million downloads. To make your launching efforts effective, use press release and social channels to generate buzz in the market. Optimize your mobile app for the app store using right keywords in its title and description so that users can find you.
3. Create a feedback loop
Don’t think your app will create rage once it’s out. You need to constantly work on to improve its features based on what customers want. Getting feedback from app developers and quality analysts is not enough because they are not your target audience. Once your app starts getting decent traction, think about how to keep them engaged as it is possible that users will download your app and forget. Keep track of features most used by users, respond to their feedback and improve the features that are not being used by customers. Creating such feedback loop is crucial for the success of your app.
It is possible to get higher return on investments from your mobile app if right foundations are in place. The recipe for mobile app success begins with the selection of right platform and timely distribution using right channels. Once you’re able to delight the small segment of happy mobile app users, you can scale your efforts to reach out to more customers confidently.
Website is the most important marketing tool in the digital space. A web design is the first impression that your visitors make about your business. If a website lacks good navigation structure and user interface, customers will immediately leave the website in search of something better. If that’s the case with your company website, it is probably the time for website redesign.
But the questions is … do you need a complete overhaul of your online presence or some minor changes? As your brand evolves, so must your website. An outdated website sends wrong message about your business. In fact, 75% of customers tend to judge the credibility of companies based on their web design. If your website is resulting in lower engagement, lower conversion and lower sales, then website redesign is the answer for your problems. The 5-step website redesign checklist will help you get your plans off the ground.
Is your website content useful and fulfill a unique need?Usable: Is your website easy to use?
Desirable: Does your website have appealing images, graphics and evoke a sense of appreciation?
Findable: Is your website easily navigable and compatible with all devices?
Accessible: Can people with disabilities easily access your website?
Credible: Do visitors see your website as credible?
A successful website redesign needs a good balance between creativity and learning. Leave the creativity factor to the web design company you’ll hire for your site, but learning is your job. This 5-step website redesign checklist will guarantee a fully functional and usable website with the most value for your business.
With total 2.08 billion smartphone users across the globe, it seems social media is everywhere these days. And, why not! Social media provides people a platform to remain mobile and express their voice over anything. An average social media user remains active for 2 hours and 25 minutes daily. This can be defined as social revolution wherein people consume what they want, when they want and from where they want. Perhaps, that’s why, businesses are also leveraging the massive opportunity provided by social platforms. But are brands properly utilizing the power of social media as a marketing tool? Without understanding the fundamental truths of social media marketing, businesses are doomed to struggle; while after knowing the facts, they will definitely thrive.
Facts related to social media marketing are indisputable, but the actions you’re required to take are necessary. The bottom line is, stay engaged & be active to handle social media in the right way.
