"American Fragrance Store is the No. 1 fragrance retailer in the US, selling a vast range of branded perfumes for women and colognes for men."


American Fragrance Store is the largest retailer of specialist fragrances, selling all major perfume brands, celebrity perfumes and skincare and makeup products. Its broad selection of perfumes and colognes include celebrity scents, specialty samples, new arrivals, minis, testers, top selling brands and discounted brands too. Some of the big perfume brands that you can find at American Fragrance Store include Estee Lauder, Givenchy, Gucci, Guess, Hugo Boss, Hermes and more. The client approached us to develop a bespoke eCommerce store with integrated payment gateway options.

Project Overview

American Fragrance Store is a B2C marketplace for buying women’s perfumes and men’s colognes along with skincare and beauty products. The client was looking for a simple CMS so that he could manage the categories, sub-categories and pricing details with ease. We worked with the client to understand his requirements, design the website architecture and to decide the features to be included in the eCommerce store.

  • Project Objectives:

    The client asked our team to develop a simple online store with registration, shopping cart, checkout, and payment option but with customized theme. We were also asked to incorporate different filters based on brands, price and category. He also wanted a mess-free menu style with easy payment through PayPal and cards.

  • Technologies Used:

    We used Magento 2 technology for developing the online shop for American Fragrance Store. We chose this open-source platform because it provides smoother navigation, enterprise-grade scalability, in-built rich snippets, CSS preprocessing, easier customization and more structured code base.

  • Project Solutions:

    We developed an attractive theme from scratch using Magento 2 platform. We designed an easy search feature for improved user experience and search engine friendly URLs to make website rank better on SERPs. For easy payment options, we integrated Magento-friendly payment extension.

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